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On this episode of the Monopoly Report, host Alan Chapell discusses Google's December 2024 policy shift on device fingerprinting with adtech privacy and legal thought leader Julie Shullman. They attempt to place historical context on the definition of device fingerprinting and speculate on Google's rationale - both for Google's recent about face and for instituting the anti-fingerprinting policy in the first place. They also talk about changes coming to the CTV ads and privacy space and share a few stories outlining how difficult it can be to gain consensus in the ads space when it comes to industry standards.
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